About Us

Pump & Purify is a specialty water pump and water filter e-shop committed to bringing you great product at great prices.

Our premier water pump and water filtration brand "Fluid" has been in the New Zealand market now for over 10 years and is renowned for it's reliability and price competitiveness.

We work closely with the best  water pump and water filtration manufacturers  to produce a range we are proud of.

These close partnerships display our commitment to quality, ensuring the products are safe, reliable and ethical business and sustainable manufacturing is their best practice.

Our head office is based in Auckland with the NZ distribution operating from here. Our business commenced in 2010 and we started our e-sales channel in 2012.  Our manufacturers have been operating for several decades and are strong competitors in Europe, Africa, Middle East, & South America with other "big brands".  Up until now, they have been hiding away in the Northern Hemisphere and now its time to bring the best Down Under!

What matters most to us is customer service, quality product, and great pricing.

All of our products are imported directly by our parent company Fluid NZ, held in stock by us, and delivered to you by us. 

We sell to trade also, and we are always looking for new distribution resellers, and installation partners.

We are proud to be trusted Farmlands Card Partners.

We are wholly New Zealand owned.